This New Orleans Pelicans logo was created once the New Orleans Hornets basketball team was purchased by the New Orleans Saints owner, Tom Benson, in anticipation of a potential name change. Since Tom Benson already owned the Pelicans name, we decided that it had some merit to be proactive and design a logo for the team. While the name was determined to be the Pelicans, Nike used an in-house team to create the logo. This logo showed up on ESPN prior to the announcement as a contender for the future logo.