Great Raft Brewing 318 Golden Ale

318 was to be a brand-new flagship brew for Great Raft Brewing Company, but it needed a wide appeal and would come in at a lower price-point than their other offerings. Taking a look back at some of the successful packages of the past— we created a vintage throwback look that cuts through a lot of the clutter of the more complex designs on the shelf today.

(Created while creative director at another agency)