New Orleans Pelicans
Logo_Pelicans_basketball

New Orleans Pelicans

This New Orleans Pelicans logo was created once the New Orleans Hornets basketball team was purchased by the New Orleans Saints owner, Tom Benson, in anticipation of a potential name change. Since Tom Benson already owned the Pelicans name, we decided that it had some merit to be proactive and design a logo for the team. While the name was determined to be the Pelicans, Nike used an in-house team to create the logo. This logo showed up on ESPN prior to the announcement as a contender for the future logo.